The Change Paradox
THE CHANGE PARADOX
Change Drives Us, Change Scares Us.
“You have to change” = RESISTANCE
Change questions status quo comfort,
discomfort evokes resistance, and
resistance discourages action (to change).
“Let’s create” = INSPIRING
Creation is about new,
new is inspiring, and
inspiration drives action (to create new)
Reframing ‘change’ to ‘creation’ makes
the narrative and journey of change a
positive, constructive and an inspiring one.
Reframe ‘change’ to ‘Ritual of Abandoning’ the old
to ‘Create Space’ for the new.
One way to start your CHANGE journey could be by asking these simple questions:
1. What new will this change create?
2. What inspires us in this new?
3. How will this inspiration drive action (to change)?
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Remember - ‘change is creation, and creation is change’
